Building Relationships That Build Your Business
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Do you consider yourself a leader? Do
people follow you? Even if it is a small group? Have you ever considered
whether you might be a
Tribal Leader
Movement Leader or a
Thought Leader?
Is there a difference and why would it
matter which type you are? I think it’s important to consider what type of
leader you are so that you can be more effective in your own style of
leadership. Let’s look at what each one entails. Keep in mind a couple of these
definitions are mine. So this isn’t written in stone.
Tribal Leader
Seth Godin who wrote the book Tribes,
defined a tribe this way
“A tribe is a group of people
connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group
needs only two things to be a tribe: a shared interest and a way to
communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
So a tribal leader is someone who has
a shared interest with a group that they’ve gathered. And they have an active
way of communicating back and forth with this group. Members of the tribe also
have ways of communicating with each other and with their leader.
Movement Leader
tribal leader
A Movement Leader would be someone who
is creating a shift in thinking in order to create change. A Tribal Leader
could be a Movement Leader if the shared interest with their community is about
facilitating some kind of change.
President Trump is a great example of
a Movement Leader. He frequently says it’s not about him; it’s about the
movement. He has continued to operate as a Movement Leader and not just a
President of the United States.
This is one thing that distinguishes
his presidency, besides his “get it done” and “keep campaign promises”
philosophy. Then, again, even his follow-through is an outgrowth of having
built a relationship of trust with his tribe. He wants to maintain that trust
by following through on promises.
I think it would be difficult for an
effective Movement Leader to not also be a Tribal Leader. Effective Movement
Leaders have two-way communication with their followers. You also see sporadic
groups popup for tribal members to communicate with each other. For example,
there are several “Women for Trump” Facebook groups you can join.
Because he considers himself a
movement leader, President Trump continues to conduct rallies long after he’s
won the election. He still wants to be among the people and listening to them.
This is also why he conducts meetings where he listens to educators, police
chiefs, business people, etc. and incorporates their feedback into his
policies.
Thought Leader
Tony Kershaw wrote in his article,
“The 5 I’s of Thought Leadership:”
“To me, thought leadership is the process
of combining your professional and personal experiences to explain a big idea.
The process should influence how people perceive the world they live in and
should help them re-imagine it from a different point of view. Thought
leadership connects seemingly disparate ideas together and inspires new ways of
thinking and behaving.”
“To become a thought leader, you must
build a reputable brand around your ideas. The difference between regular
leaders and thought leaders is that thought leaders have a large following
while their regular counterparts don’t.”
A Thought Leader is someone who
teaches, informs and educates around a concept or idea. Thought Leaders have
lots of people reading their books, following their work, and listening to
them. But they don’t necessarily create a community or two-way communication
between themselves and the people who follow them. They don’t necessarily
facilitate ways for their followers to communicate with each other either. If
they do, then we’re back to Tribal Leader. 🙂
Leader
The average leader is not a Thought,
Movement or Tribal Leader. To be a Thought Leader you need scale. You need lots
of people following you. But leaders show up in all aspects of our lives.
Parents are leaders. Teachers are leaders. Never under-estimate the impact you
can have on the lives you touch.
Do you consider yourself a leader?
Which type are you? And are you happy with that type or would you like to morph
into another?
building relationships that build your
businessTrust Your Heart: Building Relationships That Build Your Business
by Marnie L. Pehrson
True Accounts of Entrepreneurs Who
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